Goodwill is about to offer shoppers a fresh way to save and shop sustainably with the grand opening of its new outlet store in Gulfport, Mississippi, on January 8, 2026. This new outlet marks a significant change in the way Goodwill stores operate, with a focus on deeply discounted items sold by the pound. The store is set to bring a unique shopping experience, providing customers with the chance to dig through bins of rotating merchandise to uncover “hidden gems” at prices that could cost only a few cents.
Vicki Burton, President and CEO of Goodwill of South Mississippi, emphasized the importance of the outlet store in community development:
“Every purchase made at our outlet helps fund job training, employment programs, and career services for individuals right here in South Mississippi.” This underscores how the outlet serves as both a business initiative and a community-building project.
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Overview: Goodwill’s New Outlet Store Information
| Feature | Details |
|---|---|
| Store Location | 12057 US 49, Gulfport, MS 39503 |
| Store Hours | 8:00 a.m. – 4:00 p.m., Tuesday-Saturday |
| Store Opening Date | January 8, 2026 |
| Store Offerings | Items sold by the pound, including clothing, accessories, and household items |
| Store Mission | All proceeds support job training and employment programs in South Mississippi |
| New Store Features | Exposed ceilings, more lighting, concrete floors, larger stores in wealthier neighborhoods |
What Makes This Outlet Store Different?
Unlike Goodwill’s traditional retail stores, the new outlet will operate on a different pricing structure. Items will be sold by the pound rather than individually priced, allowing for extraordinary savings. Shoppers can expect to find everything from clothing and accessories to household items, all waiting to be discovered in large bins.
The merchandise in the bins will be rotated throughout the day, ensuring there is always something new to uncover during each visit. This means that no two trips will be the same there will always be fresh finds and bargains for those willing to dig through the bins.
Katie Myers, Marketing Manager for Goodwill of South Mississippi, shared her enthusiasm about the opening, stating, “This outlet gives our community another way to shop sustainably, save money, and support our mission.”
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The Store’s Mission: Community Impact and Sustainability
In addition to offering shoppers incredible savings, the outlet store will serve a greater purpose. All proceeds from the outlet store will directly fund job training, employment programs, and career services for individuals in South Mississippi.
Vicki Burton, President and CEO of Goodwill of South Mississippi, explained, “Every purchase made at our outlet helps fund job training, employment programs, and career services for individuals right here in South Mississippi.”
This shows how Goodwill’s model is not just about offering second-hand items but also about creating tangible social benefits for the local community.
Store Details: Location, Hours, and Expansion Plans
The new outlet store will be located right next to Goodwill’s existing Gulfport location at 12057 US 49, Gulfport, MS 39503. After the grand opening, the store will be open Tuesday through Saturday from 8:00 a.m. to 4:00 p.m. It will be closed on Sundays and Mondays.
The Store Makeover: Goodwill’s 2026 Vision
This outlet store is part of a larger effort to revamp and expand Goodwill’s presence in 2026. The company has outlined three major goals for the year, including improving the customer experience through renovated locations and new store designs.
In line with these goals, many existing Goodwill stores will see upgrades such as exposed ceilings, more lighting, and concrete floors to make the shopping experience even better. Additionally, new locations planned for 2026 will feature larger store designs, and many of these will be situated in wealthier neighborhoods to attract donations from affluent communities.
Dan Owen, CEO of Goodwill Industries of the Summit in West Virginia, shared his excitement about this approach, stating, “When people can find Dior out on a rack in your store for seven, eight bucks, that’s a great deal.”
This highlights Goodwill’s strategy of targeting high-value donations and making the shopping experience more appealing to a wider audience.
A New Digital Strategy: Attracting Younger Shoppers
In response to the growing trend of online and social media-driven shopping, Goodwill is ramping up its efforts to attract younger consumers, especially Gen Z. The company plans to leverage platforms like Instagram and TikTok to engage with this demographic, showcasing short clips of influencers shopping at Goodwill stores or donating items.
Kent Kramer, CEO of Goodwill of Central & Southern Indiana, revealed, “We paid out around $5,500 in cash and gift cards to content creators in 2024 who made 15 to 30-second TikTok videos of themselves at stores.”
This strategy aligns with the growing popularity of thrifting and sustainable shopping, and Goodwill aims to build on these trends to attract a younger, socially conscious audience.
What This Means for Shoppers and the Community?
The opening of the new Goodwill outlet store is a positive step for both savings-conscious shoppers and the local community. For shoppers, it provides access to discounted, quality items while allowing them to contribute to important social causes through their purchases. For the community, it’s an opportunity to support local job training and career services, which can make a significant difference in the lives of many South Mississippi residents.
With Goodwill’s strategic vision of renovating stores and expanding its digital presence, the organization is adapting to the evolving retail landscape while staying true to its mission of supporting workforce development and promoting sustainability.
FAQs
What are the store hours for the new Goodwill outlet?
The store will be open from 8:00 a.m. to 4:00 p.m. Tuesday through Saturday and closed on Sundays and Mondays.
Where is the new outlet store located?
It is located next to the existing Gulfport Goodwill at 12057 US 49, Gulfport, MS 39503.
What items will be available at the outlet store?
Shoppers can find a variety of items, including clothing, accessories, and household goods, sold by the pound.
What is the mission of the new outlet store?
All proceeds from the outlet will support job training, employment programs, and career services in South Mississippi.
Will the outlet store feature any special promotions?
Yes, shoppers can expect to find great deals on a regular basis, with new merchandise rotated throughout the day.
