Costco has kicked off 2026 with amazing deals and offers for its members, making it the perfect time to stock up on your favorite products. Known for providing high-quality bulk items at great prices, Costco continues its tradition of satisfying customer needs in the new year with a variety of discounts on both Kirkland Signature products and other popular brands. From January 5 to 11, 2026, the store offers several discounts across multiple product categories, ensuring that there’s something for everyone.
Brian Reese, a retail analyst, weighed in on Costco’s strategic moves for 2026:
“Costco’s combination of affordable bulk purchases and health-conscious products positions the retailer for continued success in 2026. Offering strong discounts on key wellness products like protein shakes and vitamins is exactly what today’s customers are looking for, especially as they focus on their health during the New Year.”
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Costco’s Featured Deals for January 5-11, 2026: Overview
| Product | Original Price | Discounted Price | Discount |
|---|---|---|---|
| Kirkland Signature Boneless Skinless Chicken Breast | $2.99 per lb | $2.99 per lb | N/A |
| Organic Medjool Dates | Variable Price | -$2.00 | $2.00 off |
| Kirkland Signature Caesar Salad | $4.49 per lb | $4.49 per lb | N/A |
| Kirkland Signature Vanilla Chocolate Chip Muffins | $6.99 | $6.99 | N/A |
| Amara Organic Smoothie Melts | $12.59 | $9.59 | -$3.00 |
| Magic Spoon Fruity Protein Cereal | $3 off | Variable Price | $3.00 off |
| PBfit Organic Peanut Butter Powder | $13.99 | $10.99 | -$3.00 |
| Optimum Nutrition Gold Standard 100% Whey Protein | $64.99 | $49.99 | -$15.00 |
| Orgain Organic Nutritional Protein Shake for Kids | $37.99 | $28.99 | -$9.00 |
| Sparkling Energy Drink Celsius | Variable Price | $6 off | N/A |
| Huggies Plus Little Movers Diapers (Sizes 3-7) | $49.99 | $39.99 | -$10.00 |
Costco’s January 2026 Coupon Book
In addition to the weekly discounts, Costco members have access to the January 2026 Costco Coupon Book, which is available from December 22, 2025, to January 19, 2026. This coupon book features discounts on a wide variety of products that cater to health, wellness, and everyday needs. Some of the standout coupons include:
- Optimum Nutrition Gold Standard 100% Whey Protein: $64.99 – $15 off = $49.99
- Orgain Organic Nutritional Protein Shake for Kids: $37.99 – $9 off = $28.99
- Sparkling Energy Drink Celsius: $6 off
- Vital Proteins Collagen Peptides: $29.99 – $6 off = $23.99
- Huggies Plus Little Movers Diapers (Sizes 3-7): $49.99 – $10 off = $39.99
- Charmin Ultra Soft Toilet Paper: $6.60 off
These coupons are perfect for stocking up on essential items for the new year, especially for families looking to take advantage of savings on baby products, health supplements, and everyday goods. The coupon book allows Costco members to save even more on these items.
Costco’s New Year’s Strategy: Catering to Health and Wellness
With the arrival of 2026, Costco is focusing on supporting its customers’ health goals. The January 2026 Coupon Book includes significant discounts on protein supplements, nutritional shakes, and wellness products like Vital Proteins Collagen Peptides and Optimum Nutrition Whey Protein. These products align with many people’s New Year’s resolutions, whether it’s improving fitness or maintaining a healthy diet.
Dr. Susan Thompson, a nutrition and wellness expert, commented on Costco’s focus on health products:
“Costco’s decision to include health and wellness products in their January coupon book is timely. Many individuals use the start of a new year to focus on improving their health, and offering discounts on protein shakes and collagen peptides can help customers maintain their nutrition goals at affordable prices.”
How Costco’s Discounts Impact the Retail Market?
Costco’s ability to offer competitive prices, especially on high-demand products, sets it apart from other retailers. With bulk-buying advantages and a strong private-label presence like Kirkland Signature, Costco is able to cater to a wide range of customers, from families to individuals looking for nutritious snacks. The January 2026 deals align with the current retail market trends that focus on health-conscious products, and this strategy has proven successful for Costco in maintaining its position as a leading retailer.
As customers become more health-conscious and budget-conscious, Costco’s approach of combining discounts with nutritional products has made it a go-to destination for savings and quality. This year, with its focus on bulk savings and healthy living products, Costco is likely to continue seeing strong growth in its customer base.
Final Thought
Costco’s ongoing commitment to offering high-quality products at great prices in 2026 will likely continue to attract both new and returning shoppers. The current offers from January 5 to 11 allow customers to save on popular items like Kirkland Signature Chicken Breast, as well as health-focused products such as protein shakes and organic snacks. The January coupon book also presents excellent opportunities for members to make the most of their Costco membership and fulfill their health resolutions.
Looking ahead, Costco is expected to maintain its stronghold in the retail industry by continuing to focus on affordability and customer satisfaction. The company’s expansion into health and wellness products, alongside its already established bulk-buying model, positions Costco well for success throughout the year.
FAQs
What are the best Costco deals this week?
Costco is offering Kirkland Signature Boneless Chicken Breast for $2.99 per pound and Kirkland Signature Caesar Salad for $4.49 per pound this week.
Can I use Costco’s January coupon book?
Yes, the January 2026 Costco Coupon Book includes discounts on a variety of products, including Optimum Nutrition Whey Protein and Orgain Protein Shakes.
What are the Costco discounts on health products?
There are discounts on Vital Proteins Collagen Peptides ($23.99 after $6 off) and Optimum Nutrition Whey Protein ($49.99 after $15 off).
Are Costco’s discounts available nationwide?
Discounts may vary by location, and some products might not be available in all Costco warehouses.
When are Costco’s January 2026 coupons valid?
The January 2026 Costco Coupon Book is valid from December 22, 2025, to January 19, 2026.
